Outsourcing your sales to Central Africa
We increase your sales, win new customers in the Central African sub-region and exploit untapped potential for greater security, success and advantages in B2B and B2C sales.
HIGH PERFORMANCE SINCE 2018
About us
We have nearly 7 years of experience in showcasing brands at the point of sale and are happy to use our expertise for your products. Thanks to our successful outsourcing models, we support you individually, efficiently, and always in a targeted manner with a strong team of over 130 permanent sales representatives.
Your individual challenge is our priority!
Together with our B2B sales specialists will develop an optimal go-to-market model – indirect or direct sales model. Our external internal sales teams can quickly and easily help your sales organization acquire new customers or support existing ones.
Outsourcing your sales
With our external and internal sales teams, we guarantee the optimal approach for your B2B & B2C customers.
Business intelligence
Our digital sales experts will develop the perfect tool for your sales process in the Central African sub-region.
Private Sales Academy
Thanks to our multiple methods, we train our sales representatives individually and professionally according to the partner’s specifications.
Let’s enumerate the common solutions and how you can reach your full potential!
What challenge are you currently facing?
Do you want to address your customers in a targeted manner and support them effectively? Or master the B2B sales’ challenges of the future in the digitalization’s context?
Schedule a meeting with us without any obligation to discuss your needs and first solutions.
Gain flexibility
Through our outsourcing methods, we provide your business with all-encompassing support that is effective and always customized to meet your needs. We are able to give you the flexibility that consumers and markets require because of our sales organization.
Focus on your core business
Our field staff manages sales activities in the marketplaces while you concentrate on your main business, such as product development, production, or important accounts. Because of our partnership, you save a great deal of time as we also take care of the intricate hiring procedures and data analysis.
Gaining a competitive edge
We help you where it counts to provide you with a major edge over your immediate rivals. For your company, our field crew offers effective and focused field service support.
OUR CLIENTS
ACROSS THE ENTIRE CENTRAL AFRICAN SUB-REGION
If you wish to know more about our projects, you will find current B2B success stories on our website..
Our closed-loop procedure
How do we proceed ?
We have developed a closed-loop strategy that prioritizes individuality and the concept of optimization in order to be able to design the best configuration for your sales organization:
FIRST STEP OF OUR PROJECT
We’ll take you by the hand and conduct a comprehensive analysis of your sales organization’s potential using tools. The results will then be prepared for you and can also be discussed during an appointment at your home or at our offices.
SECOND STEP OF OUR PROJECT
Following potential identification, a business case will be created in collaboration with you, and if required, the anticipated return on investment (ROI) for an inside sales project will be computed. Creating and visualizing worst- and best-case scenarios could be a good idea for a consistent knowledge and reasonable expectations.
THIRD STEP OF OUR PROJECT
The SHANNA RETAIL team (Inside Sales Team) is recruited, trained (by our academy), and integrated into the data landscape and sales organization. In Sales Intelligence projects, during this stage, the system landscape is built and processes are implemented within the teams.
The team structure and the intended continuous customer approach are tested during the pilot phase. In accordance with the closed-loop paradigm, processes and outcomes are carefully examined, evaluated, and, if need, readjusted from the very beginning.
English 
French